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Red Balloon to throw Santa out of plane in world record bid

After capturing global attention with a world record surfing lesson last year, Red Balloon will attempt a similar feat on the weekend by throwing Santas out of a plane – a vital part of driving sales on Christmas morning.

Skydiving Santas aimed at driving purchases on Christmas Day

Skydiving Santas aimed at driving purchases on Christmas Day

The online experience and gift company is relying heavily on the earned media the world record bid will produce after hitting pay dirt last year as hundreds of surfing students dressed in Santa costumes made news feeds a round the world.

Red Balloon CEO Nick Baker said that while the stunt appeared to have been timed too close to Christmas to be of any benefit to the brand, it actually fed one of the company’s busiest days of the year, Christmas Day – or Christmas morning to be more precise.

Baker said Red Balloon fed of the many customers who realised too late they had forgotten a gift, and the earned media driven by the Santa skydiving stunt would have the brand top of mind.

“This showcases the power of experiences in creating memories,” Baker told Mumbrella.

“It also shows that the best experiences are shared.”

The stunt will see the company try and take the world record for the most tandem jumps in eight hours, with the jumpers dressed in Santa and elf suits.

Baker said the key to the strategy was making sure that the stunts were relevant to what Red Balloon was trying achieve as an experience company.

“We did not want to do a stunt for the sake of a stunt. The surfing Santas tripled visitors to our website.”

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