Red Bull appoints The Shift Corp for Billy Cart 2022

Red Bull has appointed Creative Agency ‘The Shift Corp’ to deliver Australia’s Red Bull Billy Cart 2022.

The announcement:

Red Bull Billy Cart will see a massive National campaign, with would-be teams showcasing their wacky ideas in the hope of being selected as one of 60 teams to compete in front of 30,000+ spectators at the live event. This event is to be held in Melbourne on Saturday, 3rd December.

Chris Toward, managing director of The Shift, said: “Red Bull is the Global leader in creative brand marketing campaigns. We’re looking forward to bringing the brand to life with them in what promises to be an exciting and entertaining live event.

“We approach things very differently, and it’s extremely exciting to have Red Bull believe in our ideas as much as we do.

“We’ve worked with Red Bull for almost 20 years across their sport, entertainment, and marketing properties and it’s great to be engaged in such an important component of their brand marketing.”

Source: The Shift Corp


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