Red Bull Flugtag set to take place in Australia in 2018

Red Bull Australia has appointed Havas Sports & Entertainment to Red Bull Flugtag in 2018.

The announcement:

After a competitive pitch process, Red Bull Australia has appointed Havas Sports & Entertainment to Red Bull Flugtag. This appointment will see Havas Sports & Entertainment provide event management, live activation, and partnership support to the globally recognised event coming later this year.

“Red Bull is one the most innovative brands in the world that places the audience at the centre of its live events and activations. We are delighted to be working with them on Red Bull Flugtag in 2018.” Francis Coady, General Manager of Havas Sports and Entertainment

Red Bull Flugtag challenges the brave and brainy to design, build and pilot home-made flying machines off a 6-metre high platform in the hopes of soaring into the skies, or more often, plunging into the waters below. Red Bull Flugtag, which means Red Bull “flying day” in German, pushes the envelope of human-powered flight, but competitors need more than
airtime to reach the podium.

Teams are judged on three criteria: flight distance, creativity of the craft and showmanship. This criteria has inspired flying tacos, prehistoric pterodactyls and even Snoopy and the Gang to grace the Red Bull Flugtag flight decks.

Since the first Red Bull Flugtag took place in Vienna, Austria, in 1992, more than 150 Red Bull Flugtag events have been held around the globe, in 35 different cities, attracting up to 300,000 spectators for a single event. The world record for the longest flight is 78.6 metres, occurring on September 21, 2013 in Long Beach, California, USA. The last Red Bull Flugtag held in Australia was on November 7, 2010 at Mrs. Macquarie’s Chair in Sydney. For more information, visit redbullflugtag.com.au.’

Source: Media release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.