Red Bull gives Akcelo wings, creative account

April 2, 2024 9:44

Independent agency Akcelo has won Red Bull’s creative account after it quietly went to pitch late last year, Mumbrella can reveal.

The agency confirmed the win to Mumbrella, but declined to comment.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

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2 COMMENTS

Beauty parade 2 Apr 24

Remarkable calibre of agencies involved, if accurate. And even more remarkable that the least creative of the lot won it. The strategy must have been impressive, but will be interesting to see if if it can actually deliver on the creative (or results…)

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Anonymous 2 Apr 24

Was there a racehorse involved in this?

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