Samsonite ups the ante in latest ‘Seriously Tough’ spots, via TRP

April 2, 2024 9:27

Luggage brand Samsonite has launched a new iteration of its long-standing ‘Seriously Tough’ campaign, showcasing how it can endure extreme conditions, via indie creative and media agency TRP.

Across four new spots, the campaign pits Samsonite against ‘the claw’, ‘the beast’, and a barrel of crushed grapes.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.