Red Havas announces three new hires including Reema Babakhan as practice head of travel, tourism, sports and leisure

Red Havas has hired Reema Babakhan to the newly created role of practice head of travel, tourism, sports and leisure.

Babakhan joins the agency from London where she spent just under two years at Ogilvy as director. She has also previously worked as the deputy head of communications at Synergy Global.

National head of strategy Alex Erasmus ,Candi Hindocha, managing director Jackie Crossman, Reema Babakhan and Aiza Rusli

Red Havas has also hired two account directors, Aiza Rusli and Candi Hindocha.

Rusli joins from Kite Communications after almost five years with the agency, leaving as an account director. Hindocha was previously an account director and head of insights at The Impact Agency, where she spent five years.

In January, Red Havas promoted Alex Erasmus to national head of strategy, expanding his responsibilities from the Sydney office. Erasmus joined Red Havas in 2017, and was previously general manager of Society Social.

Red Havas CEO, Sarah Trombetta, said of the appointments: “It’s exciting to bring together more diverse minds to keep elevating our data-driven strategies and creative ambitions in growth sectors. Alex’s leadership continues to drive our culture of curiosity to go beyond the brief and bring rigour to how we solve business challenges for our clients.

“Reema’s world-class creative lens fuels our ambitious consumer marketing team and Aiza and Candi deepen our specialist knowledge across corporate and technology practices to ensure we create meaningful impact where it matters.”

Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

topics Aiza Rusli Alex Erasmus Candi Hindocha PR public relations Red Havas Reema Babakhan Sarah Trombetta

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