Red Havas enlists Jacqui Munro as 2IC for new public affairs offering

Red Havas has appointed political and strategic communications advisor Jacqui Munro to its newly-created public affairs offering, as senior account director.

Munro is the second senior addition to the practice, joining as 2IC to head of public affairs Lawrence Muskitta to build the public affairs practice, launched in December 2021. She leaves her most recent role at boutique public relations agency Agenda C with experience working with clients across banking, economic policy and education.

In her new role, Munro will deliver crisis and issues management, corporate social responsibility and public advocacy campaigns for Havas Village clients and other organisations looking to take manage external change and take part in public debate.

Her previous experience includes time spent working for former prime minister Malcom Turnbull, former NSW premier Gladys Berejiklian and former federal member of Parliament and president of the Australian Medical Association Dr Kerryn Phelps. She has also worked on national public advocacy projects, including as a media adviser for the successful 2017 Marriage Equality campaign and is a regular contributor to ABC TV’s the Drum and ABC radio’s Spin Doctors programs.

Muskitta welcomed the appointment, saying that Munro’s experience in public policy and media relations brought invaluable perspective and experience to Red Havas’ public affairs offering.

“Diversity of thought is critical to finding innovative solutions to the challenges our clients face,” he said. “With Jacqui on board, we bridge the political divide, bringing creativity and new ideas to the public discussion.”

Munro was also excited by the opportunity to leverage her expertise to help clients build and manage long-term stakeholder relationships and effectively navigate public affairs and debate policy.

“Developing a new public affairs offering with Lawrence and Red Havas presents the best of both worlds: The excitement of a fresh venture with limitless possibilities backed in by the strength of a respected industry player and a huge amount of talent to draw on.”

“Starting in an Australian federal election year also brings a range of unique opportunities that we can maximise with our clients as the team grows,” she said.


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