RedBalloon makes new media agency appointment
Australian experience marketplace RedBalloon, part of Big Red Group, has appointed a new media agency, effective immediately.
After collaborating with RedBalloon on its Christmas and Mother’s Day campaigns, Ryvalmedia Sydney has been handed the full media remit.
The agency’s tasks will include media strategy, planning, and buying, to grow top-of-mind brand awareness, drive associations with gifting, and convert customers to purchase.
“The future of our partnership with Ryvalmedia is bright as we continue to create impactful campaigns that resonate with our audience, to strengthen our brand and drive tangible results for RedBalloon,” said Big Red Group’s CEO, David Anderson.
Ryvalmedia Sydney’s general manager, Bianca Falloon, added: “The continuation of our partnership is a testament to the strength of our collaboration and shared vision for RedBalloon, and as we move into the next stage of our partnership, we are excited to have the opportunity to spearhead these key campaigns and leverage our expertise and resources to drive real business outcomes.”
RedBalloon’s next large-scale campaign will be for Father’s Day, September 1.
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Lauren McNamara is the associate editor at Mumbrella, covering the agency beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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