Reddit’s Ads Manager’s updates will boost advertisers’ efficiency
Reddit’s Ads Manager has a slew of updates designed for users to better optimise their Reddit advertising initiatives.
The announcement:
We are continuing to invest in making the Reddit Ads Manager a best-in-class destination, and are leaning into tools and features that optimise our industry-leading contextual and interest-based advertising advantage, for all types of clients. We’re therefore pleased to announce our latest updates that allow advertisers to be even more strategic, seamless and effective in their Reddit campaign management and execution, all while tapping what makes Reddit unique.
Live now, these new tools will benefit Reddit’s small business advertisers all the way through to our enterprise clients, and are particularly geared at those looking to drive efficiency and performance on Reddit with just a few clicks.
Making it even easier to find your audience in Reddit communities
Throughout this year we have rolled out a series of features, like Keyword Suggestions, that take the guesswork out of driving successful campaigns on Reddit. Aimed at helping advertisers tap into what makes Reddit unique – our 100,000+ interest-led, discussion-rich communities – our latest Ads Manager features allow advertisers to more easily find their audience, expand their targeting, and better understand the Reddit communities most relevant to them. They include:
- Improved Community Search: in addition to searching specific communities by name, our Ads Manager now allows advertisers to also search for relevant communities by topic – particularly helpful for those finding their initial audience on Reddit.
- Targeting Suggestions: understanding that Reddit users are passionate about a wide range of passions and interests, this new feature serves up a list of additional suggested communities based off of an advertiser’s selected community target, helping them broaden their reach even further.
- Community Info: we’ve also added community descriptions, topic tags, estimated audience size based on membership and engagement, as well as a link to the community, to give advertisers access to all of the key details in one easy place as they set their campaign parameters.
In addition to these new features, we’ve also invested in new administration tools to allow for more seamless campaign optimization and oversight
- Campaign lifetime budget: this new option in the campaign creation process allows advertisers to cap campaign spend at a predetermined amount. Once the submitted budget has been reached, all ad groups within the campaign will stop spending to ensure easy budget management.
- Inline editing: we’re also making it simpler to edit campaign names, bids, and budgets directly within our Ads Manager. These changes can all be made in one place, within our Ads dashboard.
“With more than 100,000 communities on Reddit covering every topic imaginable, it’s helpful to know where to start and how to effectively navigate to success, especially for advertisers less familiar with our platform. Our client partners do a great job of connecting the dots, and these latest updates allow us to go a step further in providing that guidance and support at scale through our Ads Manager, said Reddit’s EVP of business marketing and growth, Jim Squires. “Whether you’re a large brand or small business, self-serve or managed advertiser, you’ll be able to better harness the power of Reddit communities by discovering, understanding and targeting their ranging passions and interests, in one easy-to-use place, which will ultimately strengthen campaign outcomes.”
Source: Thrive
