Redesign my Brain with Todd Sampson pulls 675,000 as Ten and Seven tie for second place

The return of the Leo Burnett CEO Todd Sampson’s Redesign my Brain on the ABC was watched by 675,000 at 8.30pm, down on season one’s debut in October 2013.

The first series of the show by the Gruen panelist kicked off with 865,000 viewers, dipping to 764,000 on its second outing before climbing back to 874,000 for the third and final episode.

Meanwhile Ten and Seven tied for second place with both channels claiming an audience share of 17.2 per cent. Nine won the night with a share of 18.8 per cent as the ABC settled for a share of 12.9 per cent.

Nine’s breakfast show Today has also overhauled rival Seven’s Sunrise show on both Wednesday and Thursday, pulling in 317,000 to 315,000 on Thursday morning as it continues its Australia roadshow.

When secondary channels are accounted for Seven claimed second place with a total share of 26.1 per cent as Ten managed a total share of 24 per cent.

NITV claimed an audience share of 0.8 per cent, up from last week’s audience share of 0.3 per cent. The channel appears to have been boosted by football coverage, such as The Marngrook Footy Show with AFL CEO Gillon McLachlan and a documentary about current attitudes to race in the game, ahead of this weekend’s indigenous AFL round. 

Masterchef was the most-watched show of the evening, pulling a metro audience of 1.052m, down modestly on last week’s audience of 1.11m. It was the most-watched show across all the key advertising demographics (16-39, 18-49, 25-54).

It easily out-rated Nine’s Top Gear which was watched by 531,000, while the ABC’s 7.30 was watched by 629,000.

House Rules, airing from 8pm, was watched by 379,000 people in Sydney and Brisbane after the show being rested in those cities on Wednesday night due to the State of Origin.

The ABC’s The Checkout, also airing from 8pm, saw its audience continue to drop, posting a metro audience of 597,000 down from last week’s 613,000.

Nine’s The Footy Show, kicking off at 8.40pm, pulled an audience of 649,000. Seven’s 9.15pm movie The Sapphires was watched by 363,000.

Seven News at 6pm won the news battle with a metro audience of 1.017m, dipping to 946,000 from 6.30pm while Nine News at 6pm was watched by 992,000, dropping to 945,000 from 6.30pm.

Top 15 Shows: 

2 SEVEN NEWS Network 7 1,017,000
3 NINE NEWS Network 9 992,000
4 SEVEN NEWS / TODAY TONIGHT Network 7 946,000
5 NINE NEWS 6:30 Network 9 945,000
6 A CURRENT AFFAIR Network 9 879,000
7 ABC NEWS-EV Network ABC 734,000
8 HOME AND AWAY Network 7 716,000
10 THE PROJECT 7PM Network TEN 659,000
11 THE FOOTY SHOW Network 9 649,000
12 FAMILY FEUD Network TEN 636,000
13 7.30-EV Network ABC 629,000
14 THE CHECKOUT-EV Network ABC 597,000
15 HOT SEAT Network 9 596,000

Audience Share:

Network 9 18.8%
Network 7 17.2%
Network TEN 17.2%
Network ABC 12.9%
Network 7TWO 5.4%
Network GO! 5.2%
Network SBS ONE 4.5%
Network 7mate 3.5%
Network ONE 3.5%
Network ELEVEN 3.3%
Network Gem 2.6%
Network ABC2 2.5%
Network ABC News 24 1.2%
Network NITV 0.8%
Network SBS 2 0.7%
Network ABC3 0.6%

Total Audience Share:

Network 9 TTL 26.6%
Network 7 TTL 26.1%
Network TEN TTL 24.0%
Network ABC TTL 17.2%
Network SBS TTL 6.0%

Data © OzTAM Pty Limited 2015. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.