Reed Collins to head Campaign Palace creative
Struggling ad agency The Campaign Palace has appointed Reed Collins – currently Leo Burnett Chicago’s ECD – as its national chief creative officer.
Collins, originally from Perth, has worked at agencies including Hunt Lascaris TBWA Johannesburg, Lowe Howard-Spink London and Cliff Freeman & Partners New York. His 15 year career began at Mojo in Sydney.
Collins said: “As an Aussie, The Campaign Palace holds a special place in my heart. The opportunity to help reshape such an iconic shop was too great to pass up. I am extremely excited to be coming back home and to be teaming with my new partners.”
Campaign Palace – once an Australian creative agency powerhouse – is currently facing a review of its Domino’s Pizza account.
There were several changes of personnel at The Campaign Palace last year. National CEO Jacques Burger departed in July and Michelle Teague was brought in as MD of the Sydney office in September. Mark Mackay returned as executive chairman in June.
Yikes…’struggling ad agency’ …..I don’t work there, so I don’t really care but that’s kind of brutal. One account out for pitch and you’re struggling? Personally I think it’s a smart move, the Palace needs to build it’s reputation up on sound creative and Collins certainly has the talent and awards to do that.
Good luck Palace and congrats on getting a world class ECD.
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Hi anonymous,
That’s the most recent. Not the only issue which have been well documented both here and elsewhere…
Cheers,
Tim – Mumbrella
I think based on the staff and account wins and losses of the last few years even they’d say (off the record) they’re struggle compared with 2 years ago.
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