Reed Collins to head Campaign Palace creative

Tim Burrowes

January 21, 2011 9:44

Struggling ad agency The Campaign Palace has appointed Reed Collins – currently Leo Burnett Chicago’s ECD – as its national chief creative officer.

Collins, originally from Perth, has worked at agencies including Hunt Lascaris TBWA Johannesburg, Lowe Howard-Spink London and Cliff Freeman & Partners New York. His 15 year career began at Mojo in Sydney.

Collins said: “As an Aussie, The Campaign Palace holds a special place in my heart. The opportunity to help reshape such an iconic shop was too great to pass up. I am extremely excited to be coming back home and to be teaming with my new partners.”

Campaign Palace – once an Australian creative agency powerhouse – is currently facing a review of its Domino’s Pizza account.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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3 COMMENTS

Anonymous 21 Jan 11

Yikes…’struggling ad agency’ …..I don’t work there, so I don’t really care but that’s kind of brutal. One account out for pitch and you’re struggling? Personally I think it’s a smart move, the Palace needs to build it’s reputation up on sound creative and Collins certainly has the talent and awards to do that.
Good luck Palace and congrats on getting a world class ECD.

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mumbrella 21 Jan 11

Hi anonymous,

That’s the most recent. Not the only issue which have been well documented both here and elsewhere…

Cheers,

Tim – Mumbrella

Anonymous 21 Jan 11

I think based on the staff and account wins and losses of the last few years even they’d say (off the record) they’re struggle compared with 2 years ago.

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