Regional broadcaster Win pulls out of Free TV

WIN Regional TV broadcaster Win Corp has pulled out of television lobby group Free TV Australia.

The move makes Win, owned by media mogul Bruce Gordon, the only TV network not to be a member of the industry body.

Julie Flynn CEO of Free TV said: “It is disappointing that WIN has decided to withdraw from the organisation but Free TV on behalf of the industry so that we can continue to provide quality services to all Australians for free.”

Prime Media and SBS have withdrawn from sister group Freeview which provides the free-to-air  broadcasters with a consistent marketing platform and works on initiatives such as HbbTV platform Freeview Plus. 

The Australian reports the surprise move was driven by infighting among the networks over a push by regional TV networks Win, Prime and Southern Cross to lobby Canberra for media reform.

Last month the regional broadcasters launched a TV campaign pushing for the removal of the reach rule limiting broadcasters to reaching only 75 per cent of the population.

In the wake of the campaign Seven West Media fired back with its own video opposing any changes.

Nic Christensen


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