Regional consumers set to outspend metro counterparts

Tim Burrowes

August 8, 2011 7:04

Consumers in regional cities seem set to be the engine for the economy in the coming months, a new study of spending sentiment suggests.

According to a survey created by Charlie Nelson of research company forseechange, people living in regional cities are more likely than those in metro and rural areas to have disposable income and be willing to spend it.

The survey asked consumers in each of those three population types what they would do with a hypothetical $1000 dollars.

For metro consumers, the amount they would spend fell from $244 last year to $213 this year. The rest is accounted for in saving and loan repayments.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.