Regional Homes Australia launches

Publisher Jamie Durrant, editor and director of Essentials Magazine Australia, has launched Regional Homes Australia, a digital property and lifestyle magazine.

The announcement:

Publisher Jamie Durrant launches Regional Homes Australia

Jamie Durrant, Editor/Director of Essentials Magazine Australia has launched a digital property and lifestyle magazine and property marketing service, Regional Homes Australia, featuring building, design, regional personalities, lifestyle experiences; and launching in October, curated Australian residential real estate listings.

As the name suggests Regional Homes Australia focuses on properties situated outside of Australia’s capital cities. Regional centres are included. The property and lifestyle magazine will present positive messages of affordable housing and alternative lifestyle and income opportunities possible in regional areas. Additional content will include custom home building, alpine property, modern and sustainable building materials and design, as-well-as personalities who’ve made recent tree or sea changes.

‘2019 has been challenging year in publishing as we’ve seen increased competition from Google and Facebook impacting on Essentials Magazine Australia’s advertiser base,’ says Durrant.

‘As world’s media continues to search for ways to monetise digital publishing it has become apparent that Essentials Magazine Australia with its growing digital channels including website, popular Apple News Channel and newly launched iOS and Android apps would benefit from an additional advertiser stream supported by the two things we do best – promoting regional Australia and developing premium sponsored content for regional advertisers.’

‘Regional Homes Australia has also evolved as a natural progression and as a supportive project for our current advertiser base of custom home builders, cabinet makers and regional property managers. It’s obvious that historically, classified advertising has been the bread and butter of news publishing. Taking a serious look at this market has been rewording and already successful with some of Australia’s most experienced property agents connecting with the brand and quickly listing properties.’

‘While there are several large scale property sites out there, few know the true benefits and joy of Australian regional living like we do – our home base in Benalla in Victoria’s North East. After 15 years of sharing regional success stories within Essentials Magazine Australia, I believe we can deliver unrivalled compelling content for Regional Homes Australia.’

‘As far as Google and Facebook are concerned I’m yet to be convinced that these two companies have any supportive tools to help small publishers. I challenge any manager at these two companies to directly contact me and prove me wrong. Small publishers are a vital link in the chain in terms of subsidising the income of journalists. Without wide industry support from Google and Facebook we’re facing a death of creativity and a highly skilled workforce. I’d hate to see this occur.’

Source: Regional Homes Australia media release


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