Regional TV Marketing launches campaign targeting agencies and advertisers

Tim Burrowes

June 2, 2010 10:01

Regional TV Marketing, the marketing and research body for regional broadcasters, has unveiled a digital promotion to launch this year’s Regional TV Guide created to sell the medium to agencies and advertisers.

The “Attentive Eyeballs” video created by Ogilvy Sydney features animated eyeball characters that are used to highlight some of the changes in regional Australia and the attractions of regional free-to-air TV as an advertising platform.

To help promote the video and RTV Guide, the regional TV body is running a competition to win a weekend for two in Noosa which is featured on the Regional TV Marketing website and is being shown on the Media i network, which is a series of screens placed in media agencies.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

Brian Hogan Ogilvy & Mather Sydney

2 COMMENTS

Anonymous 2 Jun 10

Tim, how come you haven’t slagged this off yet? Are they paying you or something?

User ID not verified.

mumbrella 2 Jun 10

Declaration of interest: Regional TV paid Mumbrella to send out a marketing message earlier this week.

But to answer your question, anonymous, I think it’s an okay ad.

Although funnily enough, what’s generated more conversation in the Mumbrella office has been the quantity of decent work that seems to be coming out of Ogilvy of late. Either their PR has got better recently, or they’ve upped their game.

Now it’s your turn to declare an interest, anonymous – from the looks of your IP address you have a rivalry to declare with the Regional TV body, don’t you?

Cheers,

Tim – Mumbrella