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Regional TV Marketing launches campaign targeting agencies and advertisers

Regional TV Marketing, the marketing and research body for regional broadcasters, has unveiled a digital promotion to launch this year’s Regional TV Guide created to sell the medium to agencies and advertisers.  

The “Attentive Eyeballs” video created by Ogilvy Sydney features animated eyeball characters that are used to highlight some of the changes in regional Australia and the attractions of regional free-to-air TV as an advertising platform.

To help promote the video and RTV Guide, the regional TV body is running a competition to win a weekend for two in Noosa which is featured on the Regional TV Marketing website and is being shown on the Media i network, which is  a series of screens placed in media agencies.

Brian Hogan, RTM general manager, said: “We want as many people as possible in the broader marketing and advertising world to know about the growing strength of regional TV and the spending power of our viewers. The ‘Attentive Eyeballs’ concept that Ogilvy came up with will help to do this in a fun and unexpected way.”

The RTV Guide 2010 has been redesigned and includes more detailed market and consumer profiles, case study examples and commentary from media agency and marketing leaders.

Credits:

  • Agency: Ogilvy Sydney
  • Creative: Brian Merrifield
  • Producer: Harley Tesoriero
  • Art Director: Mike Fraser
  • Designer: Julia Quinn
  • Production: Flux Animation Studio NZ
  • Regional TV Guide Design: Fresco Creative
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