Releaseit launches sustainability-based campaign via Edge

March 16, 2022 9:28

Edge has launched a campaign for Releaseit, an online rental marketplace for goods. It is the first brand launch from Accelerate, Edge’s venture partner division.

The campaign positions the marketplace as a solution to overconsumption, a sustainable alternative to buying.

The 15-second spot starts with stating that consumption is “out of control”, before showing Releaseit as an alternative to buying new things, including clothes and tools.

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Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

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