Masterchef launch pulls in 1.012m as 1.4m choose to watch Nine’s The Voice premiere
The return of Masterchef to Ten at 7:30pm last night pulled in 1.012m metro viewers, while the launch of Nine’s 2016 season of The Voice, kicking off at 7:00pm, was watched by 1.4m metro viewers.
Masterchef was down on last year’s launch, which grabbed 1.231m metro viewers, and down on the finale of last year’s season which was watched by 2.13m viewers.
Last year’s launch of The Voice, which kicked off at the end of June, was watched by 1.557m while its finale pulled in 1.552m. Last night’s launch episode was the lowest launch to date.
The Voice was the most-watched show amongst 18-49 year olds and 25-54 year olds while Masterchef was the popular choice amongst viewers aged 16-39.
Seven’s House Rules, which aired from 7:00pm to 8:40pm, pulled in 830,000 metro viewers.
Nine won the evening with an audience share of 22.4%, ahead of Seven’s share of 18.7%. Ten claimed third place with a share of 14.1%, while the ABC settled for a share of 13.5%.
Nine’s 60 Minutes, airing directly after The Voice at 8:30pm, was watched by 722,000 while Seven’s Sunday Night, airing from 8:40pm, pulled in 791,000 metro viewers.
In sport, Seven’s afternoon AFL, which saw Carlton take on Essendon, drew 461,000 viewers across Melbourne, Adelaide and Perth.
Nine’s broadcast of the NRL, which saw Cronulla Sharks take on the Brisbane Broncos, pulled in 375,000 viewers across Sydney and Brisbane.
In the news battleground, Seven News was watched by 1.169m and Nine News had an audience of 1.283m.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Did House Rules pull 873k or 628k?
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Was last years Voice launch up against Masterchef Launch? Probably not.
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Have you guys got any numbers for Racing.com? Why isn’t it on the audience share list?
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Thought MasterChef was pretty good, overall. Matt’s as entertaining as ever.
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hi tim,
It was actually 830k, preliminary figures had a coding error and it’s corrected in the article.
Cheers,
Alex – editor, Mumbrella
Do the dems tell the real story about The Voice vs Masterchef?
It looks like they are pretty close across the three key demos, in fact, I would suggest in the three main dems combined, Masterchef looks the better overall…
Would it be fair to assume the kiddies and the grannies are making up the numbers for The Voice? It will be interesting to see which one of them grows or sheds over the next three months. Ten and Nine both need a hit.
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Also don’t Ten often have awesome catch up numbers via ten play. Interesting to see where both launches finish up with delayed viewing incorporated
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IQ’d The Voice.
Skipped through the copious amounts of dribble and watched the 30 minutes of actual content with no ads.
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@ josh.
It missed the jump at the barrier, had tailed off within the first 150m, and entered the main straight after the rest of the field had passed the post. Connections later had it put down.
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