Remedy Kombucha has pushed its no sugar credentials in an outdoor advertisement which tells sugar to “get fruct”.
The ads, created by AJF Partnership, endeavour to promote the beverage as a healthy alternative to soft drinks.
The outdoor ad created by AJF Partnership
Laura Hindson, marketing manager at Remedy Kombucha, said in a statement: “We believe Remedy can shake fizzy drinks up for good.
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“Unhealthy, sugary drinks have dominated fridges and shelves for far too long and we’re not afraid to call them out on it. We want to make it right.”
Josh Stephens, partner and ECD at AJF Partnership, said the campaign is all about encouraging Australians to choose a drink better for them than soft drink.
“When you have a product that’s made right and for the right reasons, it’s exciting to be able to bring that to life in a cheeky and irreverent way.”