Remedy Kombucha tells sugar to ‘get fruct’ in outdoor ad
Remedy Kombucha has pushed its no sugar credentials in an outdoor advertisement which tells sugar to “get fruct”.
The ads, created by AJF Partnership, endeavour to promote the beverage as a healthy alternative to soft drinks.
The outdoor ad created by AJF Partnership
Laura Hindson, marketing manager at Remedy Kombucha, said in a statement: “We believe Remedy can shake fizzy drinks up for good.
“Unhealthy, sugary drinks have dominated fridges and shelves for far too long and we’re not afraid to call them out on it. We want to make it right.”
Josh Stephens, partner and ECD at AJF Partnership, said the campaign is all about encouraging Australians to choose a drink better for them than soft drink.
“When you have a product that’s made right and for the right reasons, it’s exciting to be able to bring that to life in a cheeky and irreverent way.”
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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May as well stick that on the side of a Wicked Campers van as well.
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Hi to I choose to drink your product always and now my children are hooked too. My teenager has her friends now drinking it too. I’m angry, embarrassed and discussed with your new outdoor road side ad. Very unnecessary and not a clear wholesome ad at all. Shocked you had to go so low to get people’s attention to drink your fab product. Maybe I should think twice about the brand I choose. What a shameful buissness move. Feel sad for you.
Hope they are removed ASAP from my local area and everywhere they have been placed.
Please listen and remove ASAP , other companies have already done it, don’t join them. Nothing is rude or shock anymore .
Diana
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Call the cops Diana: https://www.doublebaytoday.com/single-post/2019/01/13/Gun-Wielding-Police-Arrest-Man-Wearing-FCUK-Branded-T-Shirt
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No need to be so sensitive. We live in a democracy.
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