News

Renault target women with new Clio ad from Task2

Renault are targeting female consumers with a new ad for its Clio which is based on the insight that everyone makes assumptions about people based on the car they drive.

The spot has been created by Task2 and Plan B which have been hired on a project basis by the French automaker, and features a woman driving through the city reflecting on different car drivers in an effort to highlight the type of person who owns a Renault Clio. It ends with the tagline ‘Renault Clio. It says you.’

Task2 Partner Michael Cleary said: “Renault deeply understand their brand and the market place. There is a real clarity to their thinking. It’s genuinely exciting to be collaborating with them.”

The campaign is running across TV, digital and print.

Task2 and Plan B are currently completing other Renault projects including the launch of the new Renault Captur and the Renault Sports range.

CREDITS:

  • Advertising Agency – TASK2 / PLAN B
  • Plan B Creative Director: Matthew Vandermark
  • TASK2 Partner: Michael Cleary
  • Head of Production: Iain Todd
  • Senior Project Manager: Annette Morris
  • Director: Scott Pickett
  • Executive Producer: Nick Simkins
  • Producer: Sarah Nichols
  • Production Company: Jungle Boys
  • DOP: Steve Windon
  • 1st AD: Nikki Long
  • Post House: Method
  • Editor: Dan Mitchell
  • Sound House: We Love Jam
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