Renault target women with new Clio ad from Task2
Renault are targeting female consumers with a new ad for its Clio which is based on the insight that everyone makes assumptions about people based on the car they drive.
The spot has been created by Task2 and Plan B which have been hired on a project basis by the French automaker, and features a woman driving through the city reflecting on different car drivers in an effort to highlight the type of person who owns a Renault Clio. It ends with the tagline ‘Renault Clio. It says you.’
https://www.youtube.com/watch?v=drgwXBw8tf0&feature=youtu.be
Task2 Partner Michael Cleary said: “Renault deeply understand their brand and the market place. There is a real clarity to their thinking. It’s genuinely exciting to be collaborating with them.”
The campaign is running across TV, digital and print.
Task2 and Plan B are currently completing other Renault projects including the launch of the new Renault Captur and the Renault Sports range.
CREDITS:
- Advertising Agency – TASK2 / PLAN B
- Plan B Creative Director: Matthew Vandermark
- TASK2 Partner: Michael Cleary
- Head of Production: Iain Todd
- Senior Project Manager: Annette Morris
- Director: Scott Pickett
- Executive Producer: Nick Simkins
- Producer: Sarah Nichols
- Production Company: Jungle Boys
- DOP: Steve Windon
- 1st AD: Nikki Long
- Post House: Method
- Editor: Dan Mitchell
- Sound House: We Love Jam
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To Naked Comms? I thought they were doing some seriously stylish work for Renault. By theme at least.
Have they lost the account?
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Not sure what the car says really.
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Mmm I’m not sure they’re nailing it when it comes to the insight.
Women don’t care about the whole car image thing. Instead of an insight based on people they should understand an insight based onwomen.
Did a guy or girl discover the insight? Ego is not the number 1 priority to fulfil f for a female when it comes to list of reasons to purchase…..
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Bloody terrible.
Doesn’t say anything about the car.
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It’s all about positioning and on that score the ad was spot on. Hasn’t the Clio been around in various guises since the 1990s – what more can they say about it that hasn’t already been said?
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It’s an add that I happily watched right to the end with a little smile on my face. Job done.
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The assumptions insight is spot on. It’s what we all do, about everything. It’s how we navigate this maddening world. And the execution is rather nice.
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