Repco and Thinkerbell keep ‘Bringin’ the Bathurst’ in new spot ahead of iconic race
As Bathurst 1000 celebrates 60 years, major sponsor Repco has revved up its ‘Bringin’ the Bathurst’ brand platform with Thinkerbell.
The new spot plays on the ‘legend’ that late Bathurst champion Peter Brock dropped his racing glove after winning in 1984, only for it to be found by a wide-eyed young fan – and anything it touches becomes ‘more Bathurst’.
Repco’s GM marketing, Kym Sutherland, said: “Bathurst is the big one; everyone’s favourite. And after 60 years of the Great Race, we figured we should really just turn it up and have some fun with its magic, including a few nods to some of our favourite moments and legends.”
Ben Couzens, executive creative tinker at Thinkerbell, added: “In Repco’s third year of Bringin’ the Bathurst, we knew we needed to keep raising the octane. When we found this bloke bragging in a pub we simply decided to follow him around with a camera. Happy to report that Angry Anderson was not harmed in the making of this work.”
The ‘Bringin’ the Bathurst’ brand platform began in 2021, in Thinkerbell’s first major work for the brand.
The new campaign is running up to and during the race in October across TV, online, print, radio, social, POS, catalogue and digital.
Other assets:
Credits:
Client – Repco
Scott Whiteley – Executive GM marketing & CX – automotive parts division – GPC
Kym Sutherland – GM marketing – Repco
Elizabeth Cox – GM marketing & retail strategy – Repco NZ
Priscilla Sugrue – Brand manager
Brianna Hailey – Brand specialist
Agency – Thinkerbell
Gideon Nedas – Lead thinker
Nic Molyneux – Lead creative tinker
Benjamin Mann – Lead creative tinker
Julia Keller – Thinker
Claire Montfort – Lead production tinker
Marcus Byrne – Head of art
Ben Couzens- Executive creative tinker
Katrina Khao – Head brand thinker
Chris Buchanan – Lead creative tinker
Simon Flemming – Lead creative tinker
Jim Ingram – National chief creative tinker
The Producers – Production
Matt Kamen – Director
Tanya Spencer – Executive producer
Krystal Tomczak – Production manager
Peter Eastgate – DOP
Jon Webb – Stills Photographer
Ryan Brett (Manimal Post) – Post production
Sean Wilkinson (Rumble) – Audio engineer
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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