Rose Byrne and Bobby Cannavale enter the property market in Domain’s new campaign

Rose Byrne and Bobby Cannavale are looking to get the insider scoop on the property market, in a series of amusing adverts for Domain.

In partnership with Howatson+Company, the ‘know what we know’ campaign shows the hapless duo trying to get special information during an obsessive property search. Each extreme mission ends with the discovery of Domain’s new search experience.

“In an era where information is the most valuable asset, “Know What We Know” bridges the gap between the experts and the seekers,” explained Rebecca Darley, chief marketing officer at Domain.

“As a data and tech-powered business, Domain is on a journey to leverage its assets to guide Aussies through every step of their property journey.”

The campaign includes TV, online, OOH, radio, social, and sponsorship of Allianz Stadium.





Client: Domain Group

Chief Marketing Officer: Rebecca Darley Director Marketing Strategy and Insights: Heather McGovern

Director of PR & Communications: Sarah Macartney

Head of Brand: Andrew Younis

Senior Marketing Manager: Shanika Campton

Senior Marketing Manager: Sarah Skinner

Marketing Manager: Madde King

Marketing Manager: Rebecca Gerometta

Domain Creative Team: Jeff Boisvert, Melinda Craig, Madeleine Fallins, Marcelo Canizares

Agency: Howatson+Company

Chief Executive Officer: Chris Howatson

Executive Creative Directors: Richard Shaw, Jeremy Hogg

Senior Art Directors: Britt Manning, Tom Macphail

Senior Copywriter: Alberta Gunner

Head of Production: Holly Alexander

Senior Producer: Natalie Greaves

Managing Partner: Kristie Thistlethwaite

Senior Business Director: Kirsty Taylor

Chief Strategy Officer: Dom Hickey

Head of PR: Ben Handberg

Head of Design: Caroline Gilroy

Senior Designer: Dana Rogers

Senior Experience Designer: Chloe Schumacher

Finished Artist / Retoucher: Simon Merrifield

Media agency: PHD Media

Production Company: Beautiful State, Soft Citizen

Director: Trent O’Donnell

Post Production: The Editors

Photographer: Dave Todon

Sound: Rumble Studios


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