Rose Byrne and Bobby Cannavale enter the property market in Domain’s new campaign
Rose Byrne and Bobby Cannavale are looking to get the insider scoop on the property market, in a series of amusing adverts for Domain.
In partnership with Howatson+Company, the ‘know what we know’ campaign shows the hapless duo trying to get special information during an obsessive property search. Each extreme mission ends with the discovery of Domain’s new search experience.
“In an era where information is the most valuable asset, “Know What We Know” bridges the gap between the experts and the seekers,” explained Rebecca Darley, chief marketing officer at Domain.
“As a data and tech-powered business, Domain is on a journey to leverage its assets to guide Aussies through every step of their property journey.”
The campaign includes TV, online, OOH, radio, social, and sponsorship of Allianz Stadium.
Credits
Client: Domain Group
Chief Marketing Officer: Rebecca Darley Director Marketing Strategy and Insights: Heather McGovern
Director of PR & Communications: Sarah Macartney
Head of Brand: Andrew Younis
Senior Marketing Manager: Shanika Campton
Senior Marketing Manager: Sarah Skinner
Marketing Manager: Madde King
Marketing Manager: Rebecca Gerometta
Domain Creative Team: Jeff Boisvert, Melinda Craig, Madeleine Fallins, Marcelo Canizares
Agency: Howatson+Company
Chief Executive Officer: Chris Howatson
Executive Creative Directors: Richard Shaw, Jeremy Hogg
Senior Art Directors: Britt Manning, Tom Macphail
Senior Copywriter: Alberta Gunner
Head of Production: Holly Alexander
Senior Producer: Natalie Greaves
Managing Partner: Kristie Thistlethwaite
Senior Business Director: Kirsty Taylor
Chief Strategy Officer: Dom Hickey
Head of PR: Ben Handberg
Head of Design: Caroline Gilroy
Senior Designer: Dana Rogers
Senior Experience Designer: Chloe Schumacher
Finished Artist / Retoucher: Simon Merrifield
Media agency: PHD Media
Production Company: Beautiful State, Soft Citizen
Director: Trent O’Donnell
Post Production: The Editors
Photographer: Dave Todon
Sound: Rumble Studios
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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Domain “know what we know”. Apparently not basic statistics. I’m not trying to be median here but Rose has got her median and mean confused. Time to start looking at realestate.com
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These are the worst set of ads currently on Australian television. Is this context in line with USA property guidelines, in fact is it a made in USA with dubbed Australian accents. Not too funny acting or content.
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Please tell someone that this ad – specifically how to compute a median – adds to numeracy illiteracy by trying to educate a child with the incorrect definition. The median is the middle value not the averge.
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