Repco launches Bathurst 1000 ad in first campaign with Thinkerbell

Repco has unveiled a campaign for the Bathurst 1000 to celebrate its sponsorship of the car race via Thinkerbell.

The ‘Bringin’ the Bathurst’ campaign is the first major work from Thinkerbell for Repco since it picked up strategic and creative work in April.

In one of the 30-second spots for the campaign, a man wearing a Repco shirt walks out of a Repco store, only for it then to be revealed he is standing on a racetrack and a car is doing donuts around him.

Repco executive GM strategy and marketing Amy Frangos said: “We are pumped to be bringin’ racing fans the Repco Bathurst 1000 for the first time this year, and we wanted to share our passion with a campaign just as epic as Bathurst itself! From the moment we started working on Bringin’ The Bathurst with Thinkerbell we knew we were onto something special – and we’re only just getting started.”

Thinkerbell chief creative tinker Jim Ingram commented: “We’re bringin’ Repco customers and race fans exactly what they want. We’re bringin’ the noise. Bringin’ the octane. Bringin’ the spirit of The Mountain. Helmets off to our client and production team who kept bringin’ solutions as we produced this through lockdowns, restrictions and an ever-changin’ rule book.”

The campaign will be film, print, ou-of-home, social, radio, POS, catalogue and digital, including during The Repco Bathurst 1000. The campaign also has 15-second spots.

Repco won the naming rights for the Bathurst 1000 last year, previously Supercheap Auto held the rights.

Credits:

Client – Repco:

Amy Frangos – Executive General Manager Strategy and Marketing

Kym Suherland – Marketing Manager

Agency – Thinkerbell:

Josh Parmenter – Lead Creative Tinker

Gideon Nedas – Lead Thinker

Cale Berry – Creative Tinker

Julia Keller – Thinker Jess Evernden – Production Tinker

Jim Ingram – Chief Creative Tinker

Adam Ferrier – Chief Thinker

Jaime Morgan – General Manager

Production – +Ape:

Jolyon Watkins – Director

David Normand – DP

Sam Scoufos – Photographer

Jason Byrne – Producer

Dylan Stephens (Risk Sound) – Audio engineer