Thinkerbell to ‘enliven’ Repco brand after bagging creative and strategic duties

Thinkerbell has vowed to “further enliven” the Repco brand after picking up its strategic and creative work following a competitive pitch.

The agency will oversee the firm’s brand, retail and trade activations.

Thinkerbell’s appointment comes as the automotive parts retailer kicks off a five-year naming rights deal with Supercars and sponsorship of the Bathurst Repco 1000.

The Repco Supercars Championship, as it will now be called, last week signed a three-year strategic partnership with open web discovery and recommendation platform Taboola.

Thinkerbell chief executive Margie Reid said the agency will build on Repco’s recent “transformation”.

“Repco’s passion for motorsport and the automotive industry was infectious during the pitch process,” she said. “They’ve been on a process of transformation recently, and we look forward to working together with them to further enliven the brand with a big dose of Measured Magic.”

The Repco account builds on a series of recent account wins for Thinkerbell. The agency picked up a creative project for insurance firm CGU in February and was appointed to handle creative duties for Bupa in December.

Repco marketing manager Kym Sutherland said Thinkerbell demonstrated the “true passion and enthusiasm we were looking for in a creative partner”.

“We can’t wait to bring the Repco brand to life with them,” he said.

Amy Frangos, executive general manager strategy and marketing of Repco parent GPC Asia Pacific added: “The journey Thinkerbell took us on was brilliant. They got to the heart of our challenge and have found an excellent way to bring to life Repco’s experience and passion.”


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