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Reprise appoints Midu Chandra to focus on ROI in social media

Midu Chandra RepriseMedia Brands’ digital arm Reprise Media has hired a social media marketing director in attempt to position the agency as an expert in measuring ROI in the emerging space.

The role is to be taken by Midu Chandra, previously GM of digital and social media at Telstra.  

According to the announcement: “At Reprise Media his primary duties will oversee the agency’s investments in social media monitoring, content, digital community management and social CRM.”

Reprise MD Dave Fernandez said: “We are broadening our capabilities moving into the next phase of social media development, which is the business application of social media and its measurable impact on company performances.”

He said the company wants to “build social platforms that show tangible returns in terms of brand consideration and engagement, as well as sales and customer service.”

Reprise says it is already talking to clients about how to use social media in areas such as sales force coordination, call centre integration and customer satisfaction.

Reprise Media’s clients include Hyundai, Target, Bunnings, ZUJI and South Africa Tourism.

Before Telstra, Chandra worked as an account director at Ogilvy and Euro RSCG.

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