Reprise Media wins Harris technology business
Harris Technology has appointed Reprise Media to handle its search marketing account.
The Announcement:
Well-known online technology retailer Harris Technology has appointed Reprise Media to help drive their acquisition strategy and to better leverage Harris Technology’s paid, owned and earned media. The appointment is effective immediately.
Reprise Media will develop and implement a strategy that leverages all search channels – paid search, SEO, SMO and search targeted display – for Harris Technology to drive sales. The business was formally with Columbus.
Allan Hendren, Harris Technology’s marketing manager, said Reprise Media had demonstrated the agency’s advanced search technology platform coupled with strategic insights and a deep understanding of the category to win the business.
David Fernandez, managing director of Reprise Media, said Harris Technology’s appointment was a major development for the agency. “Harris Technology is a great brand run by innovative thinkers that will allow Reprise Media to unleash fresh thinking to drive growth,” said Fernandez.
The new appointment comes shortly after Unilever Australia named Reprise Media to handle all of Unilever’s search and social media marketing.
Source: Reprise Media press release
