Repucom hires James Finlayson to lead business development

Sports marketing research firm Repucom has appointed James Finlayson as director of business development.

The announcement:

Sydney, 14 December 2012 – Repucom, the global leader in sports marketing research, has appointed James Finlayson Director of Business Development as the company continues to boost its consultancy and strategic capabilities.

Finlayson joins from Foxtel, where he held the post of National AdSales and Sponsorship Manager for the Foxtel owned and operated channels for three years. During this time he worked with a number of leading brands on some of Foxtel’s hottest properties including local productions Australia’s Next Top Model and Project Runway Australia. He also worked with advertisers in developing integrated solutions and brand funded content campaigns.  Prior to this he worked for international sponsorship consultancy SiS.

Lynne Anderson, Repucom Managing Director for Australia and New Zealand, said: “James’s appointment reflects the continuing enhancement of Repucom’s offering to media networks, sports rights holders and brands alike. Our range of services has grown dramatically over the past two years, beyond the media evaluation that had been our primary domain for some time, to include world-leading market research, media evaluation and strategic consultancy capabilities. Our aim is always to provide our clients with the intelligence and insights to help them make great commercial decisions in sport and sponsorship and our investment in experienced market practitioners will ensure we continue to achieve this.”

Finlayson added: “I’m delighted to be joining the company during this incredible period of growth and am passionate about the opportunities this continued growth will bring to an already impressive client list. I am really looking forward to working with the team and developing the offering we are currently providing to our clients. Repucom is the specialist in this space and offers a level and range of services that is now unparalleled in the marketplace, both here and on a global level.”

Finlayson’s appointment comes shortly after Repucom’s recruitment of James Paterson, former Head of Strategy, Legal and Research at NSW Events, to oversee the establishment of their Government, Tourism and Events division. The GTE team offers specialised consultancy services to Government, Tourism and Event agencies and to event owners to obtain expert independent valuation, impact measurement and advice.

From its inception in Australia in 2004, Repucom has grown rapidly and now operates more than 20 wholly-owned offices around the world, with its global headquarters in New York.

Repucom’s continuing focus on research and development has helped establish its technology and products globally as best practice in the research and analysis of sports and entertainment media. Repucom’s services help companies optimise their marketing investments and return both on investment and objectives, as well as delivering intelligence necessary for informed decision making by senior management and boards.

Source: press release



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