Research and brand agency Pollinate expands into Melbourne
Sydney-based research and brand agency Pollinate has opened its doors in Melbourne and hired Allan Dib as MD.
Prior to joining Pollinate Dib was the director of planning and strategy at WPP’s PR agency PPR.
Dib joins as Melbourne MD
Pollinate’s clients include ING, PayPal, Domino’s, Arnott’s, The Iconic and SBS.
Pollinate CEO, Howard Parry-Husbands, said in a statement: “Our Melbourne clients have been asking to have a Pollinate team on the ground for some time. When we found Allan, we knew the time was right.
“For current and prospective clients, the Melbourne team will be an extension of the Sydney team – our way of working is collaborative and pooling resources across all offices to ensure all clients benefit from the full force of the Pollinate strategic thinking and institutional knowledge.”
Dib added: “I was drawn to Pollinate’s broad-ranging expertise across research, brand strategy, ideation, innovation and customer experience – a killer combination of services, which allows us to provide invaluable support as a trusted partner to our clients.”
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Congratulations Allan!
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