City of Karratha reveals brand positioning ‘Karratha is calling’
The City of Karratha has unveiled its new brand positioning ‘Karratha is calling’ in a campaign created by 303 MullenLowe.
‘Karratha is calling’ aims to debunk the perception that Western Australia’s Karratha is simply a mining town.
Instead the ad boasts its hidden lagoons, mountains, beaches and community.
The amount of people that worked on this seems almost bigger than the city of Karratha!