Research finds contextually relevant ads are preferred by Australians

November 11, 2024 4:27

Research from insights organisation, Pureprofile, and content solutions company, Convo Media, have revealed that Australians connect more with ads that are “contextually relevant”.

According to statistics from both companies, 73.6% of Aussies have a preference for advertisements that are linked to the content being viewed.

Convo Media’s study – which looked at more than 1,000 Australians – also discovered that 69.3% of Australians find contextually relevant advertisements more engaging compared to their “traditional display” counterparts.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.