Resolution Digital restructures leadership
Omnicom Media Group Australia’s digital consultancy, Resolution Digital, has today announced a new leadership structure.
This follows the dissolution of Resolution’s go-to-market media brand in May, and the departure of former managing director Matthew Keegan, who spent a decade at the agency.
Resolution’s media team and clients have been transferred across to fellow OMG agency Hearts and Science, while its digital specialist teams operate as a dedicated digital consultancy.
Under the new structure, Melanie Burlett has been appointed managing director, promoted from her previous role as GM of digital innovation.
Melanie Burlett
Benni Lucas moves into a new role of general manager, growth, product and innovation. He was previously head of marketing technology.
Abhishek Das has been moved from head of front-end development to general manager, technology and development, while Stelios Moudakis’ SEO role has been adapted to general manager, organic search channels.
“Resolution Digital’s new focus is more than a repositioning – it’s a complete reengineering of how we help brands scale their digital maturity,” said Burlett in a release announcing the new structure.
“Our leadership structure is built around innovation, accountability, and speed, which is all underpinned by a customer-first mindset. Everything we do is designed to help clients evolve in a way that’s not only measurable, but meaningful to the people they serve.”
Under this new structure, Resolution acts as an “embedded digital partner to clients, offering strategic guidance across conversion optimisation, customer experience design, and digital performance – well beyond traditional media investment,” the release explains.
It boasts clients such as A2 Milk, McGrath Foundation, Poolwerx, and Torrens University.
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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So many GMs in the business but no team members to do the actual work.
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