Resurgent Australian cricket team bats on for Nine but undies hero a help for Sunrise

November 26, 2016 11:45

On the penultimate night of the official ratings year a resurgent Australian cricket team delivered a winning innings for Nine with nearly a million metro viewers tuning into the match in Adelaide, but a bloke in his undies was an unwitting winner for Seven.

With the second-ever day/night test still very much an experiment for Cricket Australia, keen to deliver its broadcast partner an even more advertising friendly format, 946,000 viewers tuned into the third session of the second day of the test.

With Australia having already lost the series the audience would have been seen as a victory for Nine as it also helped deliver the network the overall win for the night.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics