Cadbury delivers its Christmas campaign with Joy
A month out from Christmas day Cadbury has delivered its campaign for the season which will be heavily anchored in a series of events around the country.
https://www.youtube.com/watch?v=3mEVjTkNNV8
The chocolate giant kicked off the campaign with the release of a global ad two weeks ago featuring trucks being loaded up with Christmas treats and dispatched around the world.
The Joy Deliveries campaign will be localised with a series of experiences around the country over the next five weeks
The campaign will also be driven with PR and social media.
Saatchi & Saatchi has handled the localisation of the campaign with the first Joy Delivery taking place at First Fleet park in Sydney.
The event included four themed pop-up stations that let people take part in traditional Christmas activities including photos with Santa and kissing under the mistletoe.
Other venues for the events will feature sand sculptures, giant advent calendars and a forest of Christmas trees.
The roadshow will come to a climax with an event in Melbourne as Eurovision and X-Factor Winner, Dami Im and her Cadbury Christmas Choir surprise a number of CBD-based Melbournians and their colleagues by singing their favourite carols.
Cadbury’s director of marketing for chocolate ANZ, Kjetil Undhjem, said the approach was a first for the brand in Australia.
“Cadbury is a brand that has a long history of bringing joy to Australian families’ lives and we’re proud to continue this at Christmas with our Cadbury Joy Deliveries, helping us achieve our ambition of making Cadbury synonymous with Christmas,” Undhjem said.
Credits:
- Client: Mondelez International
- Creative: Saatchi & Saatchi
- Activations: Banter
- PR: iD Collective
- Media: Carat
