Retail Food Group partners with Marketo

Retail Food Group has announced the appointment of Marketo as a driver of digital transformation and customer communication improvements.


The announcement:

Marketo, Inc, the leading provider of engagement marketing software and solutions, has been selected by Retail Food Group (RFG) as a central part of the digital transformation of the multi-brand giant.

Founded in 1989, RFG is the owner, developer and manager of iconic retail brands including Gloria Jean’s Coffees, Donut King, and Michel’s Patisserie. RFG’s decision to partner with Marketo stems from the desire to transform the customer experience and drive franchise efficiency. 

RFG Chief Digital Officer (CDO) Kevin Wordon said, “We are committed to putting the customer at the centre of our organisation, enhancing overall experiences and building loyalty. In a digital world, this means communicating individual messages across many moments. Having worked with Marketo for many years, I am confident it is the best platform to deliver personalised one-to-one conversations at scale to drive revenue across the business”.

Marketo’s engagement solutions will be used for customer communications as well as to enhance efficiencies across operational business units.

“We will be using Marketo to drive sales and loyalty amongst our customer base, generate leads in new franchise partner recruitment and enhance network communications among thousands of internal stakeholders across the globe,” continued Wordon.

Managing Director at Marketo ANZ Bill Binch commented on the partnership, saying, “With multiple market leading brands, RFG’s challenge is bringing millions of interactions together in a single view of the customer. Using Marketo will provide a 360-degree view of customers, empowering RFG to boost engagement and drive valuable incremental revenue for franchise partners using rich behavioural data. RFG is taking exciting steps towards digital transformation and we’re glad to be a part of that journey.”

By incorporating Marketo’s marketing automation solution into their strategy for future growth, RFG plans to significantly transform all aspects of their business, encouraging digital adoption right across the Group to cement its leadership position in Australian retail.



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