Retail Marketing Summit: Customer loyalty does not equate to ‘points, vouchers, or reduced churn’

Kalila Welch

March 28, 2023 9:38

There is no shortcut to achieving “locked on loyalty”, explained DecisionDesign director and practice lead of retail, Leanne Rosamilia, at Thursday’s Mumbrella Retail Marketing Summit in Sydney.

Rosamilia spoke alongside the behavioral consultancy’s managing director Tara Ness, in their session ‘First Look: The Behavioural Science of Locked On Loyalty’.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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