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Retail webite Scoop of the Day launches to offer daily discounts

ScoopoftheDay.com.au, a new website offering consumers a discounted offer available only for 24 hours has launched this week.

It follows a similar model to retail site Catchoftheday.com.au which claims to sell an average of $1m worth of goods each week.  

Braden Yuill

Initially available only to Sydney consumers, Scoop of the Day has signed up local businesses such as restaurants, bars, hairdressers and spas to offer discounted vouchers.

Only one deal will appear on the site each day and there will be a limit set for the minimum number of people needed to take up the offer in order for it to be redeemable.

Its founder Braden Yuill said at the moment it is running the offers over two to three days, with a minimum of ten people required to buy in order for the offer to be valid.

“But the idea is we’ll then set a daily target which will be much higher, from hundreds to thousands buying per day,” he said.

Its first ‘scoop’ was a $20 for $40 worth of food and drinks at Mad Pizza E Bar in Darlinghurst. Yuill said it sold 47 vouchers over two days.

The website is using Facebook and Twitter to spread word of its deals.

Yuill said it is planning to launch Melbourne and Brisbane-centric sites over the next month.

Scoop of the Day is modelling itself after US website Groupon which reportedly gained more than one million subscribers in its first year.

In Australia, CatchoftheDay.com.au works so that every day at midday it lists one deal which available for 24 hours only.

It was a finalist in last year’s Anthill Magazine’s 4th Annual Cool Company Awards for the online business category. It claims to have become Australia’s most visited online department store within three years, selling an average of $1m worth of goods per week online.

However, while Catch of the Day focuses on selling products such as clothing, Scoop of the Day is more geared towards services and events.

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