D&AD partners with YouTube to showcase creative work from around the world
D&AD, the London-based awards and body which represents global creative communities, has launched a partner channel with YouTube to allow creatives from around to world to upload videos of their work.
The Inspiration Channel has launched this week and is open to any user. Regular and varied guest editors will also be invited to select their favourite work, starting with D&AD’s CEO, Tim O’Kennedy.
Anyone will be able to upload videos created through work or for personal use. Content uploaded and tagged will then appear free for anyone to browse and view.
However, work featured on the Inspiration Channel will be quality controlled to ensure there is relevant content.
O’Kennedy said: “The Inspiration Channel is a spot for self-initiated projects or your latest great ad. Awards season is under way and it can be a stressful time for creatives as they wait for results. We hope this becomes a playground for the creative community and a source of inspiration and fun.”
Tom Uglow, creative lead, Creative Lab EMEA, Google and YouTube, added: “We have found that creatives and agencies around the world use YouTube both as a showcase for their own work and as a research tool for new ideas and inspiration.
“By partnering with D&AD we hope to take this to a new level – creating a dedicated space for creatives to find the newest and most interesting work while presenting their own. D&AD, an organisation with considerable pedigree and respect in this area, are the perfect partner for this.”
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The Inspiration Channel is a spot for self-initiated projects or your latest great ad. Sounds a bit like The Inspiration Room
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Personally I love the idea. D&aD have a lot more credibility and weight behind them than backwater Australian ‘creative’ blogs who’s owners seem to have serious axes to grind. (See http://amnesiablog.wordpress.c.....ment-48141 )
If you get something onto D&aD’s inspiration channel, you know you’ve done something truly awesome and more inspiration channels should be applauded, not cut down with smug, snarky comments.
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