Returning expat Simon Wassef appointed WhiteGrey chief strategy officer

February 22, 2021 12:28

WPP AUNZ owned agency, WhiteGrey, has appointed a new chief strategy officer, Simon Wassef.

Wassef’s appointment follows James Keeler’s move from chief strategy officer to chief experience officer at WhiteGrey.

Wassef will lead the strategy offering at WhiteGrey, working with clients to drive business and brand strategy that delivers transformation and growth.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.