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Revlon celebrates the art of seduction in film noir styled film by GPY&R

Revlon has leveraged its heritage of glamour and romance in a new film noir style content piece produced by GPY&R which makes a subtle nod to Fifty Shades of Grey.

The 90-second spot for the Love is On campaign is shot entirely in black and white, with the only colour the lipsick worn by the female character and set to a sultry jazz soundtrack.

Revlon marketing director Tracey Raso said: “Revlon has a rich heritage based on glamour, provocation, romance and passion. Our Love is On campaign is about leveraging that heritage, inspiring the imagination of love and delivering a strong emotional connection with women. Because when do women feel the most beautiful? When they are in love! 

“Online provided the right environment for the Patts team to disrupt and engage our audience and celebrate Revlon’s slightly more provocative side.”

Senior creative at GPY&R Kate Burt said: “The popularity of Fifty Shades of Grey this year proves the art of seduction has never been more relevant.  With director Ben Briand’s particularly sensual storytelling, we were able to leverage the prevailing mood out there.”

Credits:

GPY&R:

  • Executive Creative Directors: David Joubert and Bart Pawlak
  • Senior Creative: Kate Burt
  • Head of Content: Elissa Maine
  • Senior Account Director: Miranda Bryce

TV Production: Collider

  • Director: Ben Briand
  • Producer: Ainslee Wood

 

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