Rexona features Sally Fitzgibbons and Johnathan Thurston in ‘Everyday Athletes’ spot
Australian surfer Sally Fitzgibbons, cricketer Usman Khawaja and NRL legend Johnathan Thurston star in Rexona’s latest ‘Everyday Athletes’ ad.
Created by Octagon and Milkmoney, the ad shows Thurston playing rugby compared to someone running for the bus, Fitzgibbons celebrating a win compared to celebrating the weekend and Khawaja playing cricket compared to playing with the kids.
The campaign is set to run across TV, digital and social.
As part of the campaign, research was undertaken by Rexona and Galaxy on the activity levels of Australians, finding 66% of Australians admit they could be doing more.
Meanwhile 40% of Australians would be more motivated if they had someone to do it with.
Ethan McLean, creative director at MilkMoney, said: “Technically the challenge with Everyday Athletes was to perfectly match the movements from scene to scene, balancing the speed differences between characters and blocking movements to make the transitions and timing work seamlessly.
John McKeon, marketing manager for Unilever deodorants, said the campaign aims to bring relevance back to everyday life by using everyday scenarios.
“We want to inspire and encourage Australians to move more every day by visually showing them they do not necessarily have to be professional athletes but that there are opportunities for them to move more – from dancing with friends through to playing with their children,” McKeon said.
Credits:
- Client – Unilever
- John McKeon – Marketing Manager Unilever Deodorants
- Lauren Sutcliffe – Senior Assistant Brand Manager Rexona
- Creative – Octagon
- Account team – David Gregory, Senior Account Manager
- Director – Ethan Mclean
- Production Company – Milkmoney
- Producer – Charlotte Orourke
- Editor – Kelly Perry
- Post Production – Milkmoney
- Audio Post Production – Stu at nylon
- Media Agency – PHD
- Planner – Kyle McSweeney
- Social Agency – TBWA
- PR Agency – Liquid Ideas
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