Rexona uses Australian cricketer Usman Khawaja in new campaign
Rexona has dropped its latest ad as part of the ‘Moments of Pressure’ campaign, which reminds viewers that in high-pressure situations there’s often only one chance to succeed, and one to fail – so they need a partner who won’t let them down.
The 30-second video produced by Milkmoney is the newest addition to the short-form video series created by Octagon, which stars ‘pressure athletes’ including: James Moffat, Scott McLaughlin, Garry Rogers, Jonathan Thurston, Patrick Dangerfield and Todd Goldstein
The newest spot opens with Khawaja running onto a cricket pitch surrounded by a roaring crowd, accompanied by a voiceover explaining the intense, high-pressure nature of the professional sport, where you only have “one chance to fail” and “one chance to succeed”.
How Ironic.
The product is a deodorant.
The ad is a stinker.
Almost as dismal as the current Optus one
“Hey it’s summer, anyone got any ideas?”
“How about we just get a cricketer?”
“Brilliant!”
Still not as bad as the CBA creative. That “Howzat!??!!” ad. Painful.