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R/GA executive producer Ben Kidney returns to Australia for role with Ogilvy

BenKidney_headshotOgilvy Australia has appointed R/GA New York executive producer Ben Kidney as head of digital for its Melbourne office.

Kidney returns to Australia after a year and a half with R/GA, having worked with Tribal DDB Melbourne as the general manager for nearly 18-months before that.

In a statement he said: “I’m excited to be returning to Australia and be part of what I believe to be the best talent in the country here at Ogilvy.

“I was immediately drawn to Ogilvy’s ethos of placing the consumer need at the centre of the experience and addressing creative and channel considerations from that point.”

During his time with R/GA Kidney took on the role of account and production lead for several Nike digital brand categories including Global Golf, North American Football and Men’s Athletic Training. More recently he was responsible for maximising Nike’s exposure at key sporting moments like the 2013 Superbowl, the 2014 US Masters, key product launches and events.

Ogilvy & Mather Melbourne general manager Michael McEwan said: “We searched far and wide to find the right mix of experience and fit for Ogilvy and this role. Ben is a highly respected digital leader, with terrific local and international experience building teams, businesses and leading clients.”

He started in the role earlier this week and has been tasked with building the agency’s digital offering.

The appointment follows on from Ogilvy acquiring digital agency Bullseye in September.

David Fox, CEO of Ogilvy Australia said: “We’re thrilled that someone with Ben’s experience is joining the Ogilvy team to further expand our digital capabilities.  He’ll be leading an outstanding team and am sure will make real impact on its future growth.”

Miranda Ward

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