News

Rhonda returns for AAMI

AAMI has released a new instalment of the saga of Rhonda and Ketut nearly a year on from the couple’s last appearance.

The latest ad from Ogilvy Melbourne sees the action shift from Bali to a high school reunion for Rhonda, played by actress Mandy McElhinney.

The Rhonda and Ketut saga captured the imagination of the general public and saw AAMI named Mumbrella’s advertiser of the year in 2012.

The latest ad, used to promote AAMI’s Safe Driver rewards offering, features Rhoda apparently falling for a old flame Trent Toogood, with Ketut’s appearance delayed until the last few seconds of the ad.

The TV campaign is being backed with online, outdoor and radio ads.

Creative Credits:

  • Chief Creative Officer: Steve Back
  • Creative Group Head: Nicholas Desira
  • Copywriter: Lenna Boland
  • Art Director: Jesse McCormack
  • Group Account Director: Matt Rose
  • Senior Account Manager: Toby Gill
  • Strategy Director: Eugene Catanzariti
  • Executive Manager (AAMI) Marketing: Richard Riboni
  • Director: Tony Rogers
  • Producer: Jason Byrne
  • Production Company: Guilty
  • Post Production: The Butchery
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