Richard Freudenstein to present keynote at Mumbrella360
The opening keynote speaker for Mumbrella360 can now be revealed.
It will be Richard Freudenstein, CEO of News Digital Media and The Australian, who will give what is likely to be his only public address of 2011.
Mumbrella360 takes place on June 7 and 8 at the Hilton Hotel in Sydney. Tickets went on sale today.
The full two day price is $1,599, with an early bird discounted price of $1,099 until April 15.
The two-day event will see a total of nearly 50 sessions across four streams.
There will also be an industry exhibition sitting alongside the conference.
The full programme will be gradually revelaed over the next few days. A key element will be curated sessions voted on by the public.
Mumbrella revealed the first five yesterday. They are:
- A change manifesto for Australia’s media industry. The session is curated by media agency PHD and will involve representatives from all of the country’s major media agencies and media owners invited to come together to proposea new agenda for the industry.
- Telling lies to idiots? Advertising, ethics and corporate responsibility. In this session curated by Reading Room’s Cathie McGinn, speakers including Australian Association of National Advertisers chairman Joe Talcott, Clemenger BBDO Melbourne MD and former priest Peter Biggs and publicist Max Markson will debate a series of ethical dilemmas with the audience.
- What next for measurement? Interactive Advertising Bureau CEO Paul Fisher will offer one of the first opportunities to discuss the industry’s newly appointed audience measurement supplier. Also on the panel will be Maxus boss David Gaines, who chairs the Media Federation’s digital subcommittee, as well as the newly appointed supplier.
- How to change people’s behaviour (yes really). Consumer psychologist Adam Ferrier, managing partner at Naked Communications, will lead a psychological experiment involving every member of the audience bringing to life the principles of how to change behaviour.
- TV is Dead. Comedian, writer, director and broadcaster Dan Ilic reports on his experiences in the US on how the likes of Vimeo, CollegeHumor and Next New Networks are finding big audiences in the digital space.
Although the title of Freudenstein’s speech is yet to be confirmed, given his seniority at News Ltd, it is almost certain he will talk about the role of newspapers in the digital world and the latest on News’ paid content plans. Freudenstein was a member of the small team that conceived Foxtel and then led BSkyB in the UK.
Further reader voted sessions will be announced shortly.
More details can be found on the Mumbrella360 website.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin