Richards Rose launches new brand, Doozy, with first campaign
Richards Rose has released the first campaign for Doozy, a low-calorie and carb alcohol. The brand has been founded in partnership with Sydney Swans players Ollie Florent and Will Hayward, along with Hayward’s brother and Isaac Heeney.
The announcement:
From March and April onwards multiple Effie-winning Indie, Richards Rose will release the first campaign work for doozy – a low calorie/low carb alcohol brand and business that they founded with Swans players Ollie Florent, Will Hayward (and Will’s bother Harry). Isaac Heeney has also joined recently as a shareholder and brand custodian.
The new campaign heroes the 5 different flavours in the range covering 3 x Seltzer and 2 x Vodka RTDs. ‘That’s doozy’ sums up the way a doozy tastes and its lively personality depending on the flavour.
“doozy reminds us to not take life too seriously and that often the best moments amongst friends are the imperfect ones that we talk about for years to come….doozy is a long-term innovation platform that will move with the tastes and attitudes of drinkers of lighter style alcohol beverages” says doozy co-founder, Digby Richards.
“This new brand work will run across outdoor, transit, street posters, insta videos and be accompanied by a macro and micro influencer campaign to expand presence ahead of a national drive later in 2023” Richards continues.
Credits:
Doozy Founders: Will Hayward, Ollie Florent, Harry Hayward, Digby Richards, Adam Rose.
RR Account Management: Isha Karnik, Sarah Racheha
RR Creative: Gemma Easton, David Jones-Hawke, Adam Rose
RR Producer: Taylor Gooley
RR Post Production: Alistair Donald, David Johns
Photographer: Milos Mlynarik
Stylist: Emma Cotterill
Producer: Hannah Paskal
Media: Nunn Media
PR: Forward PR
Source: Richards Rose
