Richie Benaud commentates costumes in new commercial for Cricket Australia

Cricket Australia has unveiled its latest campaign featuring cricket legend Richie Benaud who is helping to promote ‘Summer’s Biggest Dress-Up Party’, the Carlton Mid One Day International Series.

The TV commercial, created by Spikey Productions, features the Nine cricket commentator commentating some of the “weird and wonderful” costumers worn by fans during last year’s ODI series, including some of his own most dedicated fans, ‘The Richies’.

Spike Productions creative director, Alex Rolls said: “We had so much footage of the great costumes in the crowd at matches last year and Richie Benaud loved the concept and wanted to be involved.  We wanted to capture the energy and excitement that makes the Carlton Mid One Day International Series a great way to spend a day with friends.”

The commercial will air nationally from November.


  • Client: Julian Dunne, Panayiota Samartzis
  • Director/Producer: Alex Rolls- Spikey Productions
  • Editor: Liam Berkery
  • Director of Photography: Ash Carter
  • Audio Post Production: Zig Zag Lane
  • Music: Karl Richter, Level Two

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