Mumbrella360 video recap: You don’t have to be a sadomasochist to work in China but it helps
In this Mumbrella360 video recap, Rob Campbell, regional head of strategy Wieden + Kennedy talks about how China has made him a better professional and a better person.
Sadvertising, badvertising, madvertising and shitloads of scam
Rob Campbell on why advertising is all about context and the western context needs to be thrown out the window when it comes to advertising in Asia, how digital is changing advertising in the region and the differences in usage of digital in different markets, why almost nothing in China is black or white and is therefore “all about playing in the grey”.
God I ramble on don’t I.
Thank you to the audience for not booing me and thank you to Mumbrella, for letting me come and take part in your great event.
The best of all the presentations at Mumbrella. Such a clever, engaging guy – worth the watch!
Informed. Intelligent. Engaging. Opinioned. Passionate.
Who gives a fuck if you ramble! I reckon this is the only 360 that I have watched in its entirety.
Fascinating, engaging, enlightening. Great stuff, bravo.