Woolworths has signed singer Ricki-Lee Coulter as the face of its schools program Earn and Learn.
The singer, who is currently a mentor on The Voice and recently appeared on the cover of lad’s mag Maxim, is to promote the benefits of the program, which supports primary and secondary schools with funding for books, sport and musical equipment and art and craft materials.
Woolies supermarket rival Coles uses Olympian Cathie Freeman as its Sports for Schools Ambassador.
Coulter said in a press release: “I went to a state school in Queensland and loved music and sport at school but we always had limited resources. I see this as a fantastic initiative for everyone to make a difference in children’s education. It’s a great opportunity for every school.”
Woolies GM of marketing Elizabeth Ryley, added: “We are really pleased that Ricki-Lee has come on board with Woolworths to promote the benefits and value of Earn & Learn and to communicate the message to all our customers that when they shop at Woolworths they can support our next generation of stars.”