Ricky Gervais records new ad for the ‘marketing nerds at Optus’ in the bath on his phone

Ricky Gervais has made his latest ad for the “marketing nerds” at Optus on his phone in the bath, again playing on the theme of him refusing to do a proper ad for the telco.

In the new ad the British comedian is shot from the neck up in the bath tub saying his agent called asking him to do another ad, but saying he’s a “bit busy” and “couldn’t really plan anything or come into a studio”.

He ends it with “you’re welcome to use this if you want and put something at the end with what you’re advertising, and if you use it let me know – same money”. The ad, created by Emotive, is the latest in a campaign kicked off earlier this year with spots promoting Optus’ free Netflix deal. The series of ads, with the intial batch taking input from M&C Saatchi, have had more than 3m views between them.

It was then continued last month with a similar setup in a series called “Optus called again” as the telco pushed its iPhone deals, including this spot where he talks about his “artistic integrity”.

Gervais has recorded multiple versions of the current ad, which was posted to Facebook this morning.



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