Ricky Ponting reflects on secrets of success in new minute-long film for Swisse vitamins

Former Australian cricket captain Ricky Ponting fronts a new content film for Swisse where he visits cricket gear manufacturers to reflect on how “success doesn’t just happen, success is made by all the little things”.

The new ad from Gen C takes the longtime Swisse ambassador back to the suburbs of Melbourne wandering around a local oval cut with shots of cricket balls, bats and stumps being hand crafted.

It also features a narration by Ponting talking about the keys to his success over the years.

The film was shot on location with Noisy Beast and Cognition and forms part of a wider summer campaign from Swisse and Ricky Ponting running alongside Nine and Ten’s cricket coverage.

Credits:

Director: Jack White

DOP: Henry Gosper

Producer: Nicholas Cox

Editor: Henry Gosper

Copywriter: Jack White and Nick Acquroff

VO: Ricky Ponting

Client: Swisse

Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke. He has been a journalist for more than a decade working on newspapers and websites in the UK and Australia, specialising in the media and marketing sector since 2012.

topics cricketRicky PontingSuccessSwissevitamins

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Comments: 2 Add Comment

Lee 28 Dec 15

If you have nothing to say, get a celebrity to say it…..

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JG 4 Jan 16

So he wandered around the local ovals of the suburbs of Melbourne reflecting on the secrets of his success.

I’d be interested to know how many Melbourne suburban grounds he played on given that he was born and grew up in Launceston. Maybe they count the MCG as ‘suburban’.

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