Ricky Ponting reflects on secrets of success in new minute-long film for Swisse vitamins
Former Australian cricket captain Ricky Ponting fronts a new content film for Swisse where he visits cricket gear manufacturers to reflect on how “success doesn’t just happen, success is made by all the little things”.
https://www.youtube.com/watch?v=WMGmm8QMZFE
The new ad from Gen C takes the longtime Swisse ambassador back to the suburbs of Melbourne wandering around a local oval cut with shots of cricket balls, bats and stumps being hand crafted.
It also features a narration by Ponting talking about the keys to his success over the years.
The film was shot on location with Noisy Beast and Cognition and forms part of a wider summer campaign from Swisse and Ricky Ponting running alongside Nine and Ten’s cricket coverage.
Credits:
Director: Jack White
DOP: Henry Gosper
Producer: Nicholas Cox
Editor: Henry Gosper
Copywriter: Jack White and Nick Acquroff
VO: Ricky Ponting
Client: Swisse
If you have nothing to say, get a celebrity to say it…..
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So he wandered around the local ovals of the suburbs of Melbourne reflecting on the secrets of his success.
I’d be interested to know how many Melbourne suburban grounds he played on given that he was born and grew up in Launceston. Maybe they count the MCG as ‘suburban’.
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