Ricky Ponting reflects on secrets of success in new minute-long film for Swisse vitamins

Former Australian cricket captain Ricky Ponting fronts a new content film for Swisse where he visits cricket gear manufacturers to reflect on how “success doesn’t just happen, success is made by all the little things”.

The new ad from Gen C takes the longtime Swisse ambassador back to the suburbs of Melbourne wandering around a local oval cut with shots of cricket balls, bats and stumps being hand crafted.

It also features a narration by Ponting talking about the keys to his success over the years.

The film was shot on location with Noisy Beast and Cognition and forms part of a wider summer campaign from Swisse and Ricky Ponting running alongside Nine and Ten’s cricket coverage.


Director: Jack White

DOP: Henry Gosper

Producer: Nicholas Cox

Editor: Henry Gosper

Copywriter: Jack White and Nick Acquroff

VO: Ricky Ponting

Client: Swisse


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.