2015 Annual: The top 10 guest posts
Mumbrella has had some great contributions from the industry this year, from Mamamia denouncing clickbait to an honest take on the first 100 days switching from ad agency to PR, and a defence of why Ellie Laing deserves her job at SBS. Here are the 10 most read op-eds of 2015.
Mamamia has said goodbye to clickbait. It is dead
Mamamia says it has quit clickbait. In this guest post Mamamia Women’s Network’s Kate Spies explains why.
2015 is the year that clickbait died. We as a network are embracing it, RIP and good riddance. And, we have seen our engagement metrics bolstered because of this strategic shift, on our site and on social. In fact, we have the sixth most engaging Facebook page in Australia.
The move away from clickbait is an evolution and it is one that we will continue to work on. Our readers have asked us for that, and customer advocacy underpins everything that we do. It is our reason for being, and we will never underestimate the value of that two-way communication in shaping our digital offering.
